That's a question I've heard a lot in the past and I believe many of you would too. What is the secret of a successful business ? First of all, I'm surprised that people think there is some sort of a secret ingredient that would make a business successful and that is you're missing this very unique ingredient, you're business will fail. That would give business losers a good excuse other than themselves to justify their tremendous failure: "I haven't uncovered the secret of successful business yet". So well, it's not your fault, let's moving on: keep searching. That's a typical reaction of someone who hasn't really understand what a business really is. For those kind of people, a business is something that will bring fortune to his owner if he master the secret ingredient and a good dose of luck. I am always bemused to notice how many people identify the reason of success of certain businesses: it's either luck or ha...