Most of the weekends I spend some times wandering in the street of the little town I can now call "home". As many well advised citizen, I'm a member of several Social Medias groups build around this town. The topics that are discussed are very broad, from local event to dog poop inadvertently abandoned on the pavement by a pet owner (how dare him?!). At my deepest regret, I barely see any local business owner taking part to conversations in such groups. That's like they live in another dimension and have no clue of where are the local influencers water holes. That's well known to any hunter: the best way to catch good game, it's to hide near their natural drinking places and wait for them to show up, which usually happen at least once a day. Same is valid for members of the public you try to catch and convert into customers. So during my weekends discussion, I kinda like to tease business owners about their social media use. That's are my conclu...